How Digital Photography Changed the Photography Business

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The invention of the digital camera has had an incredible impact on the field of photography, revolutionizing how professional photographers operate their businesses and opening up the realm of photography to millions of interested amateur photographers. Such an incredible change has transformed photography from an exclusive art form reserved for trained artists into something that is accessible to everyone. In this day and age, everyone owns a camera – it is actually difficult not to – as they come conveniently built into our cell phones, laptops, tablets etc – ready to snap a photo with the simple push of a button. What did the switch to digital mean for professional photographers in the business? I took a moment to reflect on how the invention of the digital camera has shaped my business into what it is today.

Before digital, I had an assistant and a secretary. I had the same cameras for years. Today, I have ten people that work in our Long Island City studio to help process clients’ work. I have to buy new cameras every two years as there are only so many clicks on a digital camera. We have to keep up with the monitors, calibrate them for the color and continuously buy new software as everything gets upgraded. As you can see, digital photography became a more costly endeavor.

Behind the scenes of my photography business, there is a lot of work that goes into ensuring that each client’s portraits are top-of-the-line in quality and unlike any other. Though this work is time-consuming it is carried out promptly with expert precision and attention to detail, and only the best is presented to my clients. As technological advancements are made, the same cameras cannot be used throughout the years. They must be upgraded to keep the business up-to-date with the newest alterations in equipment. In this way, digital photography requires many additional costs which are all fundamental in the process of producing luxury photographs.

There are many positive aspects of digital photography as well. With digital, there are a seemingly infinite number of alterations that can be done to the file. Imperfections can be corrected, wrinkles can be softened  and the best shot of each person can be combined into one flawless picture in which everyone looks their best. A team of graphic designers at my studio in New York City are skilled in making sure that every edit looks natural and seamless. I have several professional photo retouchers, a color correction specialist, designers that create the holiday cards and prestige photo books, and a tech person to back up the extensive archive of files and manage the network of computers that is necessary for running the business.

Since the film is not used in digital photography, more photographs can be taken at once without worrying about wasting film, making the quest for the perfect photo substantially easier. The raw, unedited pictures from each photo shoot are considered to be the ‘negatives. Theses are very large files that we immediately back up. We make a smaller file for clients to view during the selection process as large files take too long to open up.

These are viewed as the unfinished product and are not given to clients since they have not yet met standards of the Lucille Khornak brand perfection. Because I appreciate our clients and feel honored to be a part of preserving their happiest memories, we only want to give our clients the best. Photographs of this quality are works of art – they are made to be framed, used in a design for a gallery wall in the home or put into prestige books to pass on in your family for decades.

What continues to keep successful photography businesses alive and flourishing regardless of the changing tides of technology is a strong dedication to a level of quality that cannot be imitated and the sheer skill of an experienced artist with a trained eye.

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Halloween Art

Community, Art, Children, a great combination.

Yesterday I was photographing a client in Rye, New York. I stopped in the town for a hot chocolate as it was a very cold day for October.

I was amazed to see all the great artwork done by the children that live in the area. Each painting was the same size and it was on the outside of all the store windows. Children could draw and paint as they please.

Good to see the town promoting art and especially the budding artists while nurturing community spirit.

#RYE

Here are some examples.

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Halloween in the Hamptons

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See more photographs on http://www.facebook.com/lucillekhornakphoto

It’s almost that spooky time of the year again! Halloween is quickly approaching and the festivities are already beginning! There are so many things to do around the Hamptons this Halloween. If your kids are already eager to break out their costumes and have some fun, there is good news: they don’t have to wait until the 31st to get into the Halloween spirit! Listed below are some great local events for the whole family to enjoy. So break out your most creative costumes and get ready for your best Halloween yet!

Bridgehampton Lions Club’s Annual Pumpkin Carving Contest: On Monday, October 29th at the Bridgehampton Community House, the Bridgehampton Lion’s Club will be having their annual pumpkin carving contest. Carve your best pumpkin masterpiece and you may receive a prize ranging from $20-$150. Don’t forget to grab some delicious cider and donuts and stay for the puppet show!

Southampton Chamber of Commerce Annual ‘Rag-A-Muffin’ Halloween Parade: Join the fun on October 25th during the Southampton Chamber of Commerce’s Annual ‘Rag-A-Muffin’ Halloween Parade for children ages nine and under. Don your best costume and arrive at 1 pm at Lake Agawam Park on Jobs Lane to begin the parade! A large turnout is expected. There will be a contest for best costume, the winner receiving a prize! After the parade, children and parents are invited to participate in the Southampton Pumpkin Trail, in which local merchants will give out treats at their shops on Main Street and Jobs Lane. Participating stores will have a special paper pumpkin in their windows. In the event of rain, the activities will be held at Rogers Memorial Library in the Morris Meeting Room at 91 Coopers Farm Road. Stop by our Southampton gallery at 77 Jobs Lane during the Pumpkin Trail event for a special treat!

Quogue Enchanted Forest Trail: On October 17, 11am-2pm, and October 25th, 12pm-3pm, the Quogue Wildlife Refuge at 3 Old Country Road will be hosting an enchanted forest trail. Children two to seven years in age and parents are welcome to meet whimsical and educational characters while walking the refuge’s forest trails with a guide. This event will be full of games and activities. Dress up with your family and attend this one-of-a-kind experience. Reservations are required, so call Kimberly Stever at 631-653-4771 to reserve a spot. Reservations are $10 per person.

Mulford Farm’s Festival of Frights: Grimm Scary Tales at Haunted Milford Farm: Mulford farm in Easthampton promises your family the spookiest festival of the season. Walk through the ‘haunted’ farm for the cemetery tour on October 27th at 6 pm, hosted by the Easthampton Historical Society. Tickets are $10 per family, or $5 for adults and $2 for children. Come and see some fantastic costumes and be prepared for an educational yet terrifically creepy experience!

Haunted Path and Ghoulish Games at the Southampton Youth Center: On October 30th, 7pm-10pm, the Southampton Youth Center (1370A Majors Path, Southampton) will be hosting the perfect gathering for children in grades six and up. Navigate through their spooky walk then compete in some festive and fun activities such as a mummy race, zombie basketball, and ghost dodgeball! At only 5$ per entry, this event is great for the active family who doesn’t mind a bit of a scare!

Enjoy Halloween all month long with your family and make this October the best yet! Lucille Khornak Gallery wishes your entire family a safe, spooky and memorable Halloween!

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Fall Activities for the Family

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Though summer has come to an end and long days at the beach may now be behind us, there are still many opportunities for festive family fun on Long Island. The changing of the seasons brings us colorful leaves to play in, pumpkins to pick, cider to drink and hay bales to climb, evoking a sense of wonder and excitement in children and adults alike. The cool autumn weather and approaching holidays always seems to bring families even closer together. Make this season special by participating in some of the family-friendly fall activities listed below! Each activity is simple, stress-free and great for creating new memories together – perfect for the kids and kids-at-heart!

Go Apple Picking Together: The chilly weather marks the beginning of the fall harvest, meaning the apples are ripe and ready to be picked off the trees! There are many local, family-owned orchards on Long Island to choose from, such as 7 Ponds Orchard in Watermill and Harbes Family Farm in Mattituck. Engage the kids by playing games while picking. See who can find the largest apple and award the winner with a small prize. At the end of the day, make caramel apples together using a simple at-home kit from your local grocery store.

Attend Local Farmer’s Markets: Going to the farmer’s market is not only a great way to buy incredibly fresh produce while supporting local farmers, it’s a lot of fun! Take the kids to your local farmer’s market and let them help you select some crisp fall fruits and vegetables. This new tradition can even get them excited about healthy eating. The Southampton Chamber of Commerce Farmer’s Market will be open Sundays throughout the month of October, from 9am-2pm. The Market is located on the east side grounds of the Southampton Arts Center at 25 Jobs Lane. Over 25 vendors will be featured selling farm-fresh produce, baked goods, jams, spices, teas, gluten-free and vegan products, wine from local vineyards, natural skincare products, soaps, artisan jewelry, natural pet treats and more! While you’re in town, stop by our Southampton Gallery right down the street and say hi!

Make Your Own Apple Cider: There’s nothing better than a warm cup of cider on a cool autumn day. Follow this easy, kid-friendly recipe to make your own hot cider at home.

Book a Family Photo Session: Fall is the perfect season to book your family photo session. The scenery is beautiful and makes for incredible pictures! A photo session with Lucille is an experience the whole family will enjoy and remember forever. Have one- of-a-kind holiday cards made to send to all your loved ones this year – it’s a special gesture that friends and family will cherish!

Go Pumpkin Picking: Make a day out of it and attend a local farm with many other attractions. Hank’s Pumpkintown in Watermill offers corn mazes, wagon rides, pedal cart races, animals, games, education stations and more. As a safer and less messy alternative to pumpkin carving, paint your pumpkins with the kids and put them out on display!

Homemade Halloween Costumes and Decorations: Spend an afternoon making festive arts and crafts with the kids to use as decorations around your home. Let them unleash their creativity by putting together their own Halloween costumes this year.

Whatever you decide to do with your family this season, make sure you have as much fun as possible together. With all the festive activities that this time of year has to offer, you may just fall in love with autumn!

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